University College for Interdisciplinary Learning

The Art of Enterprise

Course Code


Course Details

  • Level: 2
  • Credit Load: 10
  • School/s: Alliance Manchester Business School


"The course has been enjoyable, completely different to my degree so has widened my knowledge."

"I have found this module incredibly useful as I have never had any business classes within my education. I have found the classes varied and engaging and the content manageable and memorable."

"This is genuinely the best module I have taken in my three years at the university."

(Previous students comments)

The 'art of being enterprising' is about being able to turn ideas into innovations; to make it really happen and to effect change. This course unit looks at how organisations, both large and small, create value through the recognition of good ideas and how a good idea can evolve and ultimately be transformed into an opportunity which an organisation can create value from.

The course unit looks at this from a range of different areas, (history, nature, art and music), to enable us to think in a more creative way; to better understand the problems and the challenges that are faced, highlighting the importance of creativity and opportunity spotting across all business areas.

The course unit is delivered as a series of lectures and includes a number of invited speakers. By the end of the unit you will be able to appreciate the nature of creating value with innovative approaches to business thinking and practices. The course unit will expand your appreciation of the working environment whilst developing the practical skills that employers are demanding.

The Art of Enterprise is one of the UCIL course units that form a component of the Manchester Enterprise Challenge.


Summary of Learning Outcomes

  • Appreciate the process of idea generation, evaluation and creating value for both entrepreneurs and organisations
  • Recognise the variety of internal and external forces impacting on businesses today both in the profit and not for profit sectors
  • Appreciate key business and management concepts
  • Critically evaluate the role creativity has within an organisation
  • Review the relationship between creativity, innovation, management and entrepreneurship
  • Critically evaluate the role creativity and its models play in the value creation process
  • Identify and extract relevant information
  • Demonstrate analytical and critical skills by applying concepts methods and concepts
  • Demonstrate written and oral presentation and communication skills
  • Develop the ability to frame and solve problems and think creatively
  • Demonstrate teamwork skills and work constructively in groups
  • Communicate in an effective manner
  • Develop commercial awareness
  • Utilise problem-solving skills
  • Develop and apply research skills



  1. Formative: Written project proposal summary
  2. Summative: Assignment: Structured individual report on a chosen company


This course is only open to undergraduate students.

University College course units are available to take on programmes which have 'free choice' options available to them, (i.e. programmes which allow you, as part of the degree programme, to take a number of credits from subject areas outside of your home school). As these courses are credit bearing, you must enrol by following the standard procedure for your school when adding units outside of your home school.

If you are not sure whether you will be able to enrol in University College courses, please contact your School Undergraduate Office to find out whether these options are available for your degree programme.


Lynn Sheppard

Teaching and Learning Methods


1-12Tues09:00 - 11:00Lecture

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