University College for Interdisciplinary Learning


Essential Enterprise

Course Unit Code

UCIL22001

Course Unit Details

  • Level 2
  • 10 Credits
  • Alliance Manchester Business School

Overview

Commercial acumen, regardless of subject discipline, is essential for anyone who aspires to succeed in the world of business, or who wishes to understand the importance of enterprise in society. The philosophy behind this unit is to help you think like a business professional - in many situations, there is not a 'right or wrong' answer.

You will explore the principles that are key to success in enterprise. You will examine aspects of enterprise that support a range of different organisations, from business to charities, in order to understand how these create and deliver value to their customers. Topics include how the enterprise is organised, the assessment of technology, marketing, finance and risk factors. You will develop your information search and analysis skills by investigating existing companies, their products and services.

This unit forms part of the Enterprise Challenge.

Aims

This unit aims to support graduate employability through improving awareness and understanding of key business and enterprise principles.

Learning Outcomes

On successful completion of the unit you will be able to:

  • Identify key business principles that inform contemporary business practice
  • Analyse elements of value creation across different organisations
  • Evaluate how innovation may be used to develop new, improved products and services
  • Create a structured business report, using the evidence base to support your case
  • Reflect on how the enterprise principles discussed in the unit will help with your own future learning and professional practice

Syllabus

Topics covered in previous years:

  • Enterprise, Intrapreneurs and Entrepreneurs
  • The External Environment
  • Searching for Information
  • Understanding Customers
  • Innovation
  • New Product/Service Development

Assessment

  1. 750 word formative Individual Report (0%, optional but advised)
  2. 2500-3000 word Individual Business Report (100%)

Eligibility

UCIL units are designed to be accessible to undergraduate students from all disciplines.

UCIL units are credit-bearing and it is not possible to audit UCIL units or take them for additional/extra credits. You must enrol following the standard procedure for your School when adding units outside of your home School.

If you are not sure if you are able to enrol on UCIL units you should contact your School Undergraduate office. You may wish to contact your programme director if your programme does not currently allow you to take a UCIL unit.

You can also contact the UCIL office if you have any questions.

Teaching Staff

TBC

Teaching and Learning Methods

  • 10 x 2 hour lectures and workshops

Timetable

Lectures commence the week beginning Monday 23 September 2019 unless directed otherwise by your unit convenor. Students must attend all lectures. See the 2019-20 timetable below:
WeeksDayTime
1-12Wednesday10:00 - 12:00

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